Copywriting & Strategy

When someone asks what I do for work, I tell them I’m a writer. So, let’s start here.

I specialize in long- and short-form copywriting. I like to characterize my style of writing as accessible and engaging—the kind of prose that makes you want to take action.

You can see this come to life on the MIT Executive MBA website, where I wrote web copy for this first-in-its-class program for mid-career leaders at MIT Sloan. And, on this microsite for prospective pharmacy students at MCPHS.

The concepts behind brand strategy surpass how an organization should make their community feel. It’s about their story, their values, their people, and most importantly, their promise.

In each of my roles, I’ve created strategy frameworks to clearly establish an organization’s brand pillars across social, email, web, and print verticals.

I’m most proud of my work re-articulating the MIT Executive MBA brand across creative, and copy, focusing on the idea of redefining what’s possible for one’s self.

A brand strategist creates the map for where your organization need to be. A brand storyteller is the one driving the car. Sometimes, it’s the same person.

Throughout social, email, web, and print, I’ve created collateral that clearly communicates organizational missions and executes on ideations to reach its exact target audience.

Here are some examples from my work at Harvard and MIT Sloan.

Aligning copy with creative, SEO with organic, and data-driven testing with actionable results, I have deep expertise in creating content strategies.

My best examples come in user journeys across the product/customer lifecycle. I have a knack for creating messages for audiences based on where they are—and, meant to help them where they’re going.

You can see some examples of my content strategy at work from MIT Sloan, Harvard, and MCPHS.

This is the fun part—building a comprehensive and cohesive campaign that stretches across all mediums.

Here’s a snapshot of a campaign I created while at Harvard—a fundraising challenge centered around a fictional holiday called #NationalBeatYaleWeek, which celebrates the University’s historic gridiron rivalry with Yale.